Press Releases

It helps to have worked in a newsroom

What can a Pawling Associates press release do for you? Consider the PR generated by this release, which we did for a watersports retailer in New Jersey. The release cost less than $500, yet it inspired a Philadelphia TV station to do a two-minute story featuring the retailer – an advertising value of at least $10,000.

Our releases maximize the chance of catching an editor’s eye because Pawling Associates’ Founder, Patrick Pawling, is a former writer for the New York Times and a former editor. He knows what works.

We created a number of releases for the History Channel, including one that generated interest among TV writers for a special on Star Wars. Here it is.

Healthcare and technology: We’ve created multiple releases for Intelerad, a Canadian company that develops technology solutions for radiology practices, and this is for LENSAR, which offers laser technology for cataract surgery.

A release for Network Global Logistics and Kodak.

This one was for Southwest Airlines and Network Global Logistics.

We handled a number of releases for California Republic Bank.