Pauling Associates


 Absolutely phenomenal! These are brilliant! Your team really made our story come alive!”- idiscoverglobal


The Pawling Associates Communications team

Founder and lead writer Pat Pawling, who describes himself in his e-mail signature as a “Certified Fairly Nice Guy,” learned to put words together as a small-town newspaper reporter. He later served as a correspondent for the N.Y. Times while contributing to Time, Life and Sports Illustrated. He switched to copywriting after sensing a need in corporate America for “words that actually work,” as he puts it. As demand grew, he created Pawling Associates, a virtual agency now 12 strong. The team:

Creative director Sal Emma, whose quick and disciplined mind regularly produces brilliant concepts, SEO strategies, persuasive copy, interesting scripts and clever, effective short-take copy for ads and email blasts. A former hospital PR manager who can handle the most demanding healthcare content, Emma is fast, professional and thorough.

Editor/copywriter Felicia Niven, a Certified Really Nice Person. An accomplished PR specialist, she is an author of consumer and trade magazine articles and creates mega-doses of authoritative medical/healthcare/education content and children’s books. She has done pharma work for Johnson & Johnson and Bristol-Myers Squibb, among others.

SEO/web design/coding expert Wayne Goodman, who regularly puts clients at the top of native search results.

Book specialist Byron Laursen, co-author of two New York Times best-sellers and, in all, seven successful books, including SHOW TIME and THE WINNER WITHIN with NBA legend Pat Riley.

Brand manager/product development specialist Scott Troxel, a longtime sherpa for companies in the outdoors industries. Scott is responsible for double-digit sales growth annually over the past seven years for a national watersports manufacturer. He has worked with REI, Amazon, Campmor, Dick’s Sporting Goods, GSI Commerce and Ron Jon Surf Shops.

Social media and internal communications strategist Jon Lederman, who is adept at trade show marketing, branding, social media, internal communications and the gamut of external communications channels.

PR specialist Carrol Van Stone, who understands that successfull companies need a strong relationship with the press. Carrol has deep national and international relationships with TV, print, social media, radio and trade publications.

Editor/writer Diana Mahaffey, who helps clients effectively communicate their value proposition. A veteran of high-tech corporations and startups, Diana crafts standout marketing collateral, web copy, case studies, whitepapers and articles.

Financial services editor/writer Bill Ehart, an investment writer at T. Rowe Price for six years. Bill worked with portfolio managers to write shareholder communications for mutual fund investors. He also served as a business editor and reporter at The Washington Times.

Business development specialists/researchers Olivia and Ty Pawling. Pat’s daughter, Olivia, and son, Ty, are learning the business from the ground up. Dad is very proud. They are currently becoming adept at identifying potential clients and doing fast, accurate market and content research.

More on Founder and Lead Writer Pat Pawling.


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