Pauling Associates


 “Our entire team was very impressed with the ease of working with you and were very happy with the site copy! We also appreciated that you went the extra mile to deeply research. It was a short timeline and you delivered the copy when you said you would and were often a step ahead.” - REVOLVE Marketing on real estate web content we created

Website Content Creation

Creating persuasive web content isn’t just about putting words together. It’s about knowing the research – thank you, Dr. Nielsen – and best practices. The result: increased conversion rates and sales.

Our web content client list includes Harvard-based physicians/researchers, Hyatt Discovery Vacations, the University of Pennsylvania, multiple hospital systems, bedding company Natural Form and many technology companies, including SunGard, SafeNet, Concurrent Computer and more. We’ve helped manage and write content for jobs that involved many hundreds of pages, and smaller jobs as well. All are different, so if you want a price, with or without SEO research, contact us.

And while we often work in technology, healthcare and financial services, we do plenty of work for law firms, investor relations companies and organizations in automotive, HR, real estate, consulting, etc. Just ask.

We worked with Natural Form to update its site.

We created content for Norway-based Vizada Networks.
 Working with OnMessage of Dallas, which handled design, we created web content for a national IT consulting firm.
 We handled all content for security company Global DataGuard, including its website and all sales collateral.
 Web copy we did for SafeNet Inc., a global leader in information security. We did a major rewrite of several main sections of the site – Solutions, Products, Support and About SafeNet. 

SME Sal Emma, who was a hospital PR director, created this content for a renowned group of Harvard-based ear, nose and throat physicians/researchers.
 Emma also handled project management and content work for this University of Pennsylvania Behavioral Health unit website.

Travel/hospitality/real estate
An agency preparing a sales campaign for a retirement development asked us to prepare content that would sell, persuade and inform. Ask us for samples. We also created the content for these landing/offer/content pages and website content for Hyatt Discovery Vacations, including resorts in San Antonio, TX; Key West, FL; Sedona, AZ; and Carmel, CA

For additional samples, just ask.