Pauling Associates

“Patrick has provided several well written, high-tech documents for our clients (including email blasts). He is available at a moment’s notice and is flexible to meet quick deadlines. Our clients have been extremely pleased with his work.” – Lauren Marchi, Belding Associates

eMail Marketing

Best practices deliver the best results

When it comes to email marketing and direct mail, our creative team is experienced and well versed in research-derived best practices. Our work on email blasts and DM has benefited organizations like Cisco Systems, NASCAR and Bank of America.

Results? You bet. To give one example, an email campaign for one of our medical clients increased telephone traffic by 500 percent. Below please see a few samples.

To promote a Cisco Systems event.

This automotive aftermarket organization email delivered “through the roof” results, the client said.

Seminar invitation: This email was aimed at getting IT execs and business managers to attend a briefing on a tech company’s solution. The agency that hired us for the work judged the results as “outstanding.”

An e-blast for FDANews to promote an elearning course.

Another for FDANews promoting a guide to FDA inspections.

QR codes, by Creative Director Sal Emma – Point, shoot and connect.

It wasn’t the candy bowl - also Sal’s work.

Direct mail is a “clutter cutter.” - again, Sal.

For a New York City developer.

We developed this successful content for medical imaging technology company Intelerad, and the case study it promotes.

Knowing the importance of subject lines, we always provide multiple options. For example, consider this tech company eblast email.

To promote a trade show.